Why Your Baby’s Food Should Have The Clean Label Project Purity Award Approval

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What is the clean label project purity award and what does that mean for baby food?

The clean label project is a national non-profit dedicated to bringing truth and transparency to food and consumer product labeling.

They purchase products at retail and then lab test them for concerning chemicals and toxins that you will never see on the label of a food or product. Some things they test for include heavy metals, pesticide residues, and plasticizers.

The clean label project purity award is then given to the brand/product that has the best top-performing results in a given category.

When choosing food or product with the clean label project purity award seal on it, you can breathe a little easier knowing for sure that this brand/product is one of the cleanest among its competitors.

Why this should matter to parents:

Back in February, a congressional report was released that stated that many major baby food brands contain alarming levels of toxic heavy metals. If you want to learn more about that - you can read this post I wrote on the subject.

Unfortunately, there is very little being done by the FDA to monitor and set regulations on these heavy metals. It is up to us, the parents, to do our own research and find the best baby food brands for our children. Brands that care about the safety and well-being of our most precious treasures.

After doing some of my own research, I came across the clean label project purity award. Only the cleanest and safest baby food brands are awarded the Clean Label Project's Purity award.

Currently only six baby food brands that have been awarded the purity award.

They are:

serenity kids
fresh bellies
once upon a farm
tiny human food
yummy spoonfuls

I personally usually buy serenity kids, and my kiddo LOVES it! I love making homemade food but on really busy days it is so nice to have a pouch handy.

Making homemade baby food from scratch all the time isn't feasible for many parents, including myself, so when I do have to opt for pre-made baby food I try my best to choose from this list first.

Have you ever heard of the clean label project? Do you purchase any of the baby food brands on this list? Let me know below!


with love + gratitude,

Jen ♥


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About Jen

A former registered nurse turned stay-at-home-mama, yoga teacher, and holistic health + wellness enthusiast. I share my homemade healthy recipes + natural living content to help women and moms live healthier and happier lives.

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